Hello In Stitches Family,
When you live and work in the Black Hills, you know that having the right jacket can make all the difference. One day, you’re enjoying a beautiful fall afternoon. The next, you’re digging out your winter coat and wondering where the sunshine went!
But not all jackets are created equal, and choosing the right outerwear for your employees or organization involves more than picking a color and adding your logo.
Some jackets are designed to keep you warm during freezing temperatures. Others are perfect for moving between the office and outdoors. And some are built to protect you from wind, rain, and whatever else Mother Nature decides to throw your way.
At In Stitches Embroidery, we help businesses find custom jackets that look professional, feel comfortable, and fit the way their employees actually work.
Let’s look at some popular outerwear options and what makes each one different.

Soft Shell Jackets: A Versatile Choice for Everyday Wear
If you’re looking for one jacket that can work in a variety of situations, a soft shell is a great place to start.
Soft shell jackets are generally designed to provide a combination of comfort, flexibility, and weather resistance. Many feature a smooth outer fabric that helps block wind and repel light moisture, along with a soft interior for added comfort.
Unlike bulky winter coats, soft shells allow for easier movement, making them popular for employees who are constantly on the go.
Soft shell jackets are especially useful for:
- Employees who move between indoor and outdoor environments
- Sales teams and customer-facing staff
- Delivery drivers and service technicians
- Businesses looking for professional, everyday branded apparel
Another advantage? Soft shells often have a clean, polished appearance that looks great with an embroidered company logo.

Fleece Jackets: Lightweight Warmth Without the Bulk
Sometimes a heavy coat is more than you need. That’s where fleece comes in!
Fleece jackets are known for being soft, comfortable, and easy to layer. They provide warmth without the weight of traditional insulated outerwear.
Fleece is also available in several styles, including full-zip jackets, quarter-zips, and sweater fleece designs.
A lightweight microfleece might be perfect for someone working in a chilly office, while a heavier fleece can provide extra warmth for outdoor activities.
Fleece jackets are a great option for:
- Office employees
- Indoor events and conferences
- Layering underneath heavier winter coats
- Employee appreciation gifts
- Casual team apparel
Because fleece jackets are comfortable enough to wear throughout the day, they’re also a practical way to keep your company’s name visible.

Insulated Jackets: When Staying Warm Is the Priority
When temperatures start dropping in South Dakota, a lightweight jacket might not be enough.
Insulated jackets are designed to retain body heat using materials such as synthetic insulation or down. They come in a wide range of weights and styles, from everyday winter jackets to heavier coats made for prolonged outdoor use.
Some insulated jackets also include weather-resistant outer shells, adjustable hoods, and additional features that help protect against cold and wind.
Consider insulated jackets for:
- Construction crews
- Outdoor maintenance teams
- Employees working in cold warehouses
- Delivery drivers spending significant time outside
- Businesses providing winter uniforms
One thing to remember is that more insulation isn’t always better. Someone doing physically demanding work may need a different jacket than someone standing outdoors for long periods.
The goal is to find the right balance between warmth, comfort, and mobility.

Rain Jackets: Understanding Water-Resistant vs. Waterproof
Here’s something many people don’t realize: water-resistant and waterproof are not the same thing!
A water-resistant jacket is designed to repel some moisture, making it useful for light rain or snow. However, it may not provide enough protection during prolonged exposure to wet conditions.
A waterproof jacket offers a higher level of protection against moisture. Many waterproof styles include special fabric coatings or membranes and sealed seams that help prevent water from getting through.
When comparing rain jackets, you may also notice waterproof and breathability ratings.
These ratings help describe how well a fabric resists water and allows moisture vapor to escape. Breathability can be especially important for employees who are physically active while wearing their jackets.
Features worth considering include:
- Waterproof or water-resistant fabrics
- Sealed seams
- Adjustable or removable hoods
- Breathable materials
- Wind protection
- Room for layering underneath
For employees working outdoors in unpredictable Black Hills weather, choosing the right level of protection can make a big difference in their comfort.

What About Puffy and Quilted Jackets?
Another popular outerwear option is the puffy jacket.
Puffy jackets use insulated sections, often called baffles, to distribute insulation throughout the garment. They can provide excellent warmth while remaining relatively lightweight.
Quilted jackets offer a similar concept, often with a flatter, more structured appearance.
Some styles are designed to pack into a small pouch, making them convenient for travel or employees who need to carry an extra layer.
These jackets can be great choices for company gifts, outdoor events, or employees who need warmth without a traditional heavy winter coat.
As with any outerwear, the fabric and construction can affect which customization methods work best.
Choosing the Right Custom Jacket for Your Team
With so many options available, how do you decide which jacket makes the most sense for your business?
Start by thinking about how your employees will actually use it.
Ask yourself these questions:
- Where will the jacket be worn? An employee working outside all day has different needs than someone working primarily in an office.
- How much warmth is needed? Think about the season, typical temperatures, and whether employees will be moving or standing still.
- Does it need to protect against rain or snow? Weather resistance may be just as important as insulation.
- Will employees need to move freely? A flexible soft shell may be more comfortable for active jobs.
- What appearance fits your business? Some companies prefer a polished, professional look, while others need rugged, practical workwear.
And don’t forget about sizing! When ordering jackets for a team, it’s important to consider different fits and layering needs.
The best jacket isn’t necessarily the heaviest or the fanciest. It’s the one your employees will actually want to wear.
Adding Your Company Logo to Outerwear
Once you’ve found the right jacket, it’s time to make it yours!
Custom embroidered jackets are a popular choice for businesses because embroidery creates a professional appearance and can hold up well with regular wear when applied to suitable materials.
A company logo on the chest is a classic option, but depending on the garment, other placement possibilities may be available.
The type of jacket matters when deciding how to customize it. Some fabrics are easier to embroider than others, and certain materials or constructions may require a different decoration approach.
That’s why it’s helpful to work with someone who understands both the garment and the customization process.
At In Stitches Embroidery, we can help you explore your options and find a combination that works for your business.
Custom Jackets Make Great Employee Gifts, Too!
Branded outerwear isn’t just for uniforms.
A quality jacket can also make a thoughtful employee appreciation gift, recognize years of service, or celebrate a company milestone.
Unlike some promotional products that end up tucked away in a drawer, a comfortable jacket is something people can use regularly.
And every time an employee wears that jacket, they’re representing your business in the community.

Let In Stitches Help You Find the Right Outerwear
Whether you’re outfitting a construction crew, updating your team’s professional apparel, or looking for a practical employee gift, there’s a jacket for the job.
And you don’t have to sort through all the options alone!
At In Stitches Embroidery, we love helping businesses find apparel that fits their needs and represents their brand.
From lightweight fleece and versatile soft shells to insulated winter coats and weather-resistant jackets, we can help you explore the possibilities.
Ready to outfit your team? Contact In Stitches Embroidery, and let’s find the right jackets for your business!
