About Us

Meet the In Stitches Embroidery Team

Please allow us to introduce ourselves. We are In Stitches Embroidery, a small, family-owned business based out of the Black Hills of South Dakota. Our team consists of Mike, an Air Force veteran and graphic artist; Wendy, who has 25 years of accounting experience for CPA firms specializing in small business; and Wayne, our son, who is an apprentice electrician and personal assistant for the family biz.

We love being creative and helping people, which is why we established our embroidery business in 2011. We purchased an embroidery machine and poured ourselves into training, working with professional embroidery coaches who guided us along the way. Now we have almost a decade of experience under our belts. Our goal is always to provide clients with original ideas to promote their businesses. How do we help them stand out? With custom embroidery, screen-printing, dye-sublimation, fashion film, and promotional products. More on those processes and customizing products later.

We want to share a few of our core values with you. We are proud to be a small business, and we love working with other small businesses. We think that it helps everyone grow. We truly believe in putting the customer first. When the customer is happy, we are happy. We work hard to get to know each client’s needs, and we adapt to each client’s schedule and preferences. That means after-hours and on weekends, you’ll often find us texting proofs and delivering products. Although In Stitches Embroidery is located in the Black Hills, we can ship products anywhere.

We try to be flexible and kind because we believe in treating people how we want to be treated. We also believe in continuing our education so we can provide you with the best experience possible. You will often find us at trade shows and conferences picking up new tips and techniques from industry pros.

Whether it’s a one-time custom-designed item or a set of screen-printed uniforms for a sports team, our team is dedicated to quality and affordability. We are one of a few businesses in the Black Hills who handle our own digitizing, which results in higher quality items for you.

In our free time, we love being involved in community groups and events, as well as volunteering. Mike is a long time member of the Pennington County Search and Rescue team. We also adore spending time with our rescue pups, Ranger and Biesen. They pretty much rule our world.

We can’t wait to learn more about you and your needs. We hope you’ll let us Put You In Stitches!